brandassistsaMar 11, 2021What is IMC, and why you need itIntegrated marketing communications (IMC) is a tool that ensures all the communication throughout a company’s marketing mix are integrated.
brandassistsaJan 29, 2021A closer look at Google My Business: what it is, the benefits, and how to use itIt is through this platform that a company can set up their online profile that will make them visible on the Google search engine.
brandassistsaNov 25, 2020The importance of a brand’s visual and verbal languageTo build a strong visual and verbal language, define the following three distinguishable properties for your brand.
brandassistsaNov 12, 2020Why should a small business consider a website?30% of modern-day consumers won't consider a business without a website. Websites are therefore imperative in the success of brands today.